

Creating a vibrant future full of smiles
with delicious taste and enjoyment.
Asahi Group has made the decision to support and participate in activities
to protect the local food culture in Osaka and other locations in the region into the future.

Courtesy of the EXPO 2025 Osaka Pavilion Association
Cooperation of Japan International
Exposition Association 2025
Official Website
CONCEPT
Creating a vibrant future
full of smiles
with
delicious taste and enjoyment.
ASAHI SMILE
SUSTAINABILITY
Foods and drinks have the power to connect diverse countries
and regions as well as producers and consumers.
We would like to utilize this power with you in order
to create a future thatconnects people
and nature with smiles.
The Asahi Group is connecting people with smiles
by providing delicious taste and enjoyment,
contributing to the realization of an exciting future.
Foods and drinks have the power to con-
nectdiverse countries and regions as well as producers and consumers. We would like to utilize this power with you in order to create a future that connects people and nature with smiles.
The Asahi Group is connecting people with smiles by providing delicious taste and enjoyment, contributing to the realization of an exciting future.
Three Initiatives at
Osaka Health Care Pavilion
-
Regional
co-creation
for upcyclingEffective utilization of
1
food resources to jointly
develop prosperous
communities -
Forming
ConnectionsCreating connections
2
hrough exchanges
between people -
Diversity
Mutually recognizing
3
diversity
SMILE ALE
Upcycling unused edible Osaka food ingredients into craft beer※.
Co-created by the Asahi Group and Osaka Prefecture
Upcycling unused edible Osaka food in-
gredients into craft beer※.
Co-created by the Asahi Group and Osaka Prefecture
Classified as sparkling liquor
under the Liquor Tax Law.

SMILE ALE utilizes Osakamon
(products from Osaka)

Osaka has a rich food culture, and was called the “Japan‘s Kitchen” in the past. Food ingredients produced in the city of Osaka and food dishes using them are called Osakamon.
Osaka Mon, Certified Products OsakaMon Meihin,
Certified Products
(Osaka Prefectural Government)
We are collaborating with local breweries in Osaka
to upcycle food items that are not used up and
non-standard
food products
made in Osaka into delicious ale!
KANPAI
SMILE BATON
Say “Kanpai” in various languages from around the world in front of the camera at the venue!
Images of everyone saying “Kanpai” will be shown on the signage at the venue.
The audio may also be used in the background music played in the food court area.
Enjoy the experience of being connected to everyone with smiles by saying “Kanpai”

Let's connect “Kanpai”
in languages
around the world!



